Hey guys, it’s Shauna from Humbird Media and thanks for tuning in today.
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Our topic for today is “Text vs Video: Who wins?”
Let me ask you.
If you could choose which option grabbed your attention more
Which would you choose? Reading or watching?
If you chose watching, then you’re in the majority.
And that means so are your potential customers.
Statistics show that video tends to win out over text in a majority of cases.
For starters, 90% of information transmitted from the brain is visual, and visuals are processed 60,000x faster in the brain than text (Zabisco).
Forrester Research said that a single minute of video is worth about 1.8 million words.
Consulting firm, Insivia, found that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
So, if video beats text almost every time, how can you use it in your marketing strategy?
1. Use animated quotes on social media rather than static image or text quotes.
2. Make use of interesting logo animation to introduce your brand online and in presentations rather than a static image.
3. Replace chunky text on your website with short videos that explain your ideas and showcase your products or services.
Video is effective, it commands our attention.
Replace your text with video today!
Leave a comment below to find out how we can help you improve your video game.
Also, If you liked our post, feel free to share with a business owner who would appreciate it.
Thanks for watching!